TikTok & Reels Take Over! The Impact of OOTD Video on Fashion Sales

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02
Mar
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TikTok & Reels Take Over! The Impact of OOTD Video on Fashion Sales

In Brief  BrandPartner’s recent survey, “52.14% of respondents are more likely to buy fashion products after seeing OOTD videos on platforms such as Reels and TikTok. This is a significant increase compared to other forms of content, such as OOTD photos (46.15%) and product reviews (35.04%).” Creating effective OOTD videos requires careful planning and execution. […]
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01
Mar
By , No Comments

From Click to Fit: How Technology is Improving Online Fashion Shopping

In Brief BrandPartner’s recent survey, “42.37% of respondents claimed to shop for fashion products online frequently, while 37.29% shopped online rarely. In addition, 19.49% shop online very frequently.” One of the biggest challenges of online fashion shopping is getting the right size. However, technologies such as virtual fitting rooms and augmented reality are helping to […]
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